Data Quality

Capabilities that help you scale, accelerate, and execute

Instead of bringing messy CRM data into your new system, Switcher upgrades it. Deduplicate, refine, normalize, enrich, and validate your entire dataset before it lands in HubSpot.

Cleaning & Enrichment

Normalize inconsistent field values
Standardize phone numbers & emails
Auto-correct formatting issues
Patch incomplete or missing fields
Standardize lifecycle & status values
Clean picklists & dropdown mapping
Fix malformed relationships
Enrich records with derived fields
Latest Version Update

Smart Filtering & Deduplication

Merge duplicates using multi-field matching
Fuzzy match detection for near-duplicates
Record patching instead of overwriting
Filter out irrelevant, dead, or archived data
Custom logic for what stays or goes
Pre-migration duplicate reports
Automatic merge rules during import
Preserve best-quality field values

Cleaner Data, Better CRM

Switcher doesn't just move data — it improves it.

Eliminate Duplicates

Detect and merge duplicates across contacts, companies, deals, and tickets using advanced matching logic.

Field Cleanup

Standardize messy field values, formats, and structures for a consistent CRM foundation.

Selective Migration

Move only what matters — filter out outdated, irrelevant, or low-quality data.

Upgrade Your Data as You Move

Bring structure, clarity, and consistency to every object and field.

Duplicate Merging

Merge duplicates across objects with rules based on emails, domains, names, phone numbers, and custom keys.

Record Patching

Fill in missing data by merging incoming records into existing HubSpot data intelligently.

Field Normalization

Standardize formats, clean inconsistencies, and ensure clean picklist alignment.

Advanced Filtering

Exclude junk, spam leads, test data, inactive records, or outdated histories from your migration.

Quality Enforcement

Apply rules that prevent low-quality values from entering HubSpot.

Fuzzy Matching

Identify nearly identical records using similarity scoring and heuristic matching.

Value Deduping

Clean multi-select, picklist, and text fields for consistent, clean outputs.

Pre-Migration Reports

Understand the quality of your current data before anything is moved.

Capabilities that help you scale, accelerate, and execute

Arrive in HubSpot with data that's cleaner, richer, more unified, and easier for your teams to use.

Quality Intelligence

Automatic detection of inconsistencies, invalid values, and duplicates across large datasets. Get full visibility and rule-based correction before migration.

Quality Intelligence

Cleanup Analytics

View health scores, duplication patterns, normalization ratios, and field-quality metrics with clear pre- and post-migration insights.

Cleanup Analytics

Smart Merge & Patch

Merge duplicates automatically and patch missing values without overwriting good data — ensuring your HubSpot instance becomes cleaner, not messier.

Smart Merge & Patch

Selective Migration Tools

Define what should move, what should be ignored, and what should be enhanced — delivering a CRM that starts strong from day one.

Selective Migration Tools

Ready to move with cleaner, richer data?