Instead of bringing messy CRM data into your new system, Switcher upgrades it. Deduplicate, refine, normalize, enrich, and validate your entire dataset before it lands in HubSpot.
Switcher doesn't just move data — it improves it.
Detect and merge duplicates across contacts, companies, deals, and tickets using advanced matching logic.
Standardize messy field values, formats, and structures for a consistent CRM foundation.
Move only what matters — filter out outdated, irrelevant, or low-quality data.
Bring structure, clarity, and consistency to every object and field.
Merge duplicates across objects with rules based on emails, domains, names, phone numbers, and custom keys.
Fill in missing data by merging incoming records into existing HubSpot data intelligently.
Standardize formats, clean inconsistencies, and ensure clean picklist alignment.
Exclude junk, spam leads, test data, inactive records, or outdated histories from your migration.
Apply rules that prevent low-quality values from entering HubSpot.
Identify nearly identical records using similarity scoring and heuristic matching.
Clean multi-select, picklist, and text fields for consistent, clean outputs.
Understand the quality of your current data before anything is moved.
Arrive in HubSpot with data that's cleaner, richer, more unified, and easier for your teams to use.
Automatic detection of inconsistencies, invalid values, and duplicates across large datasets. Get full visibility and rule-based correction before migration.

View health scores, duplication patterns, normalization ratios, and field-quality metrics with clear pre- and post-migration insights.

Merge duplicates automatically and patch missing values without overwriting good data — ensuring your HubSpot instance becomes cleaner, not messier.

Define what should move, what should be ignored, and what should be enhanced — delivering a CRM that starts strong from day one.
